Last updated: August 2026
This privacy policy explains how personal information submitted through the Tower Ballroom Development website is collected, used and protected.
The website address is towerballroomdevelopment.co.uk and has been created to provide information about the proposed development of the Tower Ballroom site and to enable members of the community and other interested parties to provide feedback on the proposals.
Who is involved
The consultation is being undertaken on behalf of Midland Heart, working with Keon Homes and Vista Planning.
Information submitted through this website will only be used for purposes connected with the Tower Ballroom proposals, the associated public consultation and the planning process.
Information we collect
When you complete a consultation, feedback or contact form on this website, we may collect information including:
- Your name
- Your email address
- Your postcode or general location, where requested
- Your comments, views and feedback
- Any other information you choose to provide through the form
- Technical information such as your IP address, browser type and device information, where this is automatically collected by the website
You do not need to provide more personal information than is requested in order to take part in the consultation.
How we use your information
Information submitted through the website will be used by Midland Heart, Keon Homes and Vista Planning to understand the views of residents, stakeholders and other interested parties regarding the Tower Ballroom proposals.
Your feedback may be analysed and summarised as part of the consultation process.
Comments may also be used as examples of feedback received within a consultation report, Statement of Community Engagement or other documentation submitted as part of a planning application.
Where individual comments are reproduced or referenced in these documents, they will not be attributed to you personally unless you have specifically agreed otherwise.
Your personal contact details will not be published as part of the consultation.
Sharing your information
Your personal information will not be sold or used for unrelated marketing purposes.
Information may be shared between Midland Heart, Keon Homes and Vista Planning, and with organisations providing services necessary to operate the website or manage the consultation, where appropriate.
Where third-party service providers process personal information on our behalf, they are expected to handle that information securely and only for the purposes for which it has been provided.
Information may also be disclosed where required by law or where necessary in connection with the planning process.
Legal basis for processing
Personal information submitted through the consultation will be processed where there is a legitimate interest in carrying out community engagement, understanding views on the proposed development and preparing supporting information for the planning process.
Where consent is specifically requested, you may withdraw that consent at any time.
How long we retain your information
Personal information and consultation responses will only be retained for as long as reasonably necessary for the purposes of the consultation, planning application and any associated statutory or administrative requirements.
Information may be retained for longer where there is a legal or regulatory requirement to do so.
Cookies
This website may use cookies and similar technologies to ensure that it operates correctly and to understand how visitors use the site.
Some cookies are essential to the operation of the website. Other cookies, such as those used for analytics or embedded third-party services, will only be used where appropriate consent has been obtained.
You can manage your cookie preferences through the cookie controls provided on the website and through your browser settings.
For further information, please refer to the website’s cookie notice or cookie settings.
Embedded content and third-party services
Pages on this website may include content or services provided by third parties, such as maps, videos or other embedded media.
Embedded content may behave in the same way as if you had visited the third-party website directly. Those services may collect technical information, use cookies or record your interaction with their content in accordance with their own privacy policies.
Where non-essential cookies or tracking technologies are involved, these should not be activated until the appropriate consent has been provided.
Website security and technical information
When you visit the website, certain technical information may be processed automatically for security, performance and administration purposes. This can include your IP address, browser type, device information and information relating to your visit.
This information may also be used to help detect malicious activity, spam or attempts to compromise the website.
Your data protection rights
Under UK data protection law, you have rights in relation to your personal information. Depending on the circumstances, these may include the right to:
- Request access to the personal information held about you
- Ask for inaccurate information to be corrected
- Ask for your personal information to be deleted
- Restrict or object to certain uses of your information
- Withdraw consent where processing is based on consent
Some of these rights may be subject to legal or regulatory requirements.
If you have concerns about how your personal information is being handled, you also have the right to raise a concern with the Information Commissioner’s Office (ICO).
Contact
If you have a question about this privacy policy, the information held about you, or how information submitted through the Tower Ballroom consultation is being used, please contact the project team using the contact details provided on this website.
This privacy policy may be updated from time to time to reflect changes to the consultation, website functionality or applicable data protection requirements.